Sometimes, we witness events that stay with us forever, and even years later, the experience still lingers. Anyone, who held their breath in 2006 during the World Cup, or who was there to experience the elation live, when we were chosen to become the Capital of Cuture 2010, will know what we are talking about. 2010 will be a year to create wonderful memories like these.
Tell your grandchildren about your stroll along the A40, or how you saw the Shaft Signs for the first time. And how it felt, when the entire Ruhr metropolis burst into song simultaneously! Sometimes, you just have to be there.
This year's festivals are bigger and better than ever before. More guests have been invited, more cities are taking part. Whether you are planning a visit to the 'Summer Fest' at ExtraShift, or to the ISEA, or feel like visiting the 'Creative Class Ruhr', or maybe the 'Theatre of the World': One thing is for certain - RUHR.2010 will draw all of Europe to Essen.
In 2010, you will be able to see for yourself, what others will only be able to admire in photos or videos in times to come. Enjoy being among those, who will be asked: "What was it actually like - back then in 2010 in Essen?" Because our year as the Capital of Culture will be unforgettable.
So don't just sit at home in 2010, while the city is buzzing and alive. Enjoy all that our Capital of Culture has to offer, and help us celebrate our community, our city, and the entire Ruhr region!